Seize The Morning Campaign
Designed to appeal to the viewer’s senses, this campaign focuses on the lure of large-scale, simplistic food imagery combined with a call-to-action of following your senses wherever they may lead—by means of smell, sound or vision. This creative entices you to take your hunger into your own hands and seize the moment, or rather, the morning with brunch. The shelter build-out would ideally be prompted to spray a scent of blueberry pancakes from the three-dimensional blueberries once activated.
Get Lasik Campaign
Moran Eye Center wanted to develop an attention-grabbing campaign to show the benefits of getting lasik and cataract surgery. I decided to use stereotypically funny, “bad luck” scenarios to show who can benefit from these procedures and reach a wider target audience.
What Now Campaign
Our seller was looking for an opportunity to renew ER Now’s contract with some attention-grabbing and unique creative. My approach was to develop something visually bold, but quickly recognizable utilizing accidents captured in time and the bold colors of the ER Now’s branding.
13th Floor Haunted House Campaign
What better take on a freakishly scary haunted house than the draw of the dreaded characters looking for their soul mate? Focusing on a more approachable spin on haunted house advertisements, my goal was to get a few laughs while also finding Mr. or Mrs. Right to be the next guest in line at 13th Floor Haunted House.
No Matter The Mouth Campaign
J&T Feeds is a small, family-owned companyGoing the “tug on the heart strings” route and highlighting that no matter who you are or what kind of pets you love, J&T Feeds has all of the food you may need. This campaign concentrated on the individual and their love for their furry best friend.
Delectable Egg Campaign
The Delectable Egg wanted to advertise their multiple locations, therefore, my concentration was developing taglines along with strong, delicious visuals to appeal to everyone passing by. In accordance with bold, bright yellow and red colors to evoke happiness and trigger hunger, I wanted to make sure the creative seemed larger than life and would stop the viewers in their tracks.
Adidas Campaign
Tasked to design a presentation which would attract Adidas to advertise along this airport’s walking path, my goal was to choose a new and popular shoe, compelling tagline in use and vivid colors to stand out amongst the busyness of the airport traffic. By focusing on developing visual motion within the art frame along with large-scale, cropped shoe imagery, I created attention-grabbing art while advertising for an interactive benefit of the walking path.
